Sales is one corporate function that has never stood still. With new tools, changing buyer behaviour and shifting markets, this is a vertical that reinvents itself more than most. But for all the evolution in processes and platforms, one area has remained largely static: sales-enablement training.
Most organizations still rely on traditional formats, like presentations, product walkthroughs or occasional coaching, to get their teams ramped and ready. While the intent is right, the method is no longer sufficient.
